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Manufacturing
Websites for manufacturers and industrial suppliers
A sourcing engineer searches a specification. If yours lives inside a PDF or an image, you’re not in the comparison.
What your buyers are typing
These are the shapes of search that produce a qualified enquiry in Pune, Ahmedabad, Chennai and the NCR belt. A site that doesn’t contain these words, in this order, can’t appear for them.
- Buyer searchesMS pipe supplier Ahmedabad ISO certified
- Buyer searchesCNC machining job work Pune tolerance
- Buyer searchessheet metal fabrication supplier Chennai
- Buyer searchesIATF 16949 certified component supplier
What we usually find
- Capability described as state of the art with no machine list behind it
- Certifications mentioned in a sentence rather than shown with numbers
- No tolerance range, capacity figure or material grade anywhere
- A product page that lists categories rather than products
What a rebuild changes
- A machine list with tolerances and capacity
- Certification numbers and validity dates, verifiable
- Grades, sizes and standards published as tables
- A page per product family, with specification as text
What buyers verify before they call
Buyers in this sector are usually comparing three suppliers at once. These are the things they check, roughly in the order they check them.
- CapabilityMachine list, envelope and the tolerance you hold routinely rather than the best you have ever achieved.
- CapacityMonthly volume, shift pattern and whether you can absorb their order without displacing somebody else.
- Quality systemCertificate number, issuing body, scope and expiry. Not a logo.
- MaterialsGrades you work with regularly, and the ones you decline.
- ProximityWhether you can deliver into their plant on their schedule.
The numbers worth publishing
Specifics are what a buyer can act on and what an assistant can quote. Adjectives are what every competitor already has.
- Maximum part size on each machine type
- Tolerance held in production, not in theory
- Batch sizes accepted, minimum and comfortable maximum
- Lead time for a standard batch and for a rush
- What you measure with, and whether inspection reports come as standard
Questions we get from this sector
We supply to two large OEMs. Does publishing help us?
That concentration is the argument for it. Two customers means two relationships carrying all your risk. Buyers looking for a second source search by part family, capacity and location, and being findable for those is how a third customer arrives.
Will publishing our machine list help competitors?
They already know. Machinery dealers, operators who moved and shared customers have told them. The machine list is only new information to a buyer deciding whether to send you a drawing.
How many product pages do we actually need?
One per thing you want found. For a range of two hundred products that means two hundred pages, and it takes about a fortnight of careful work. A single page listing everything can only rank for one thing.
Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the manufacturing teardown.