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Established Indian businesses · Dated websites

Your company is 47 years old.
Your website is 14.

Only one of them is aging well. We audit dated websites belonging to established Indian businesses, tell you exactly what the current one is costing you, and rebuild it if you want us to. The findings are yours either way.

Request an audit See a teardown

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What a dated site costs you

01A buyer searched for what you make, and found your marketplace listing sitting above your own website.

02An enquiry arrived through the contact form and went to an inbox that nobody has opened in years.

03Someone tried to call you from their phone, and the number on the screen was a picture they could not tap.

04Forty years of standing behind the company, and the home page takes eleven seconds to appear on 4G.

05The whole product range exists only inside a PDF that was last updated in 2016.

06To anyone under thirty, the site looks like it belongs to a business that closed some years ago.

The panels on the right are constructed examples of the kind of thing an audit turns up. They are not screenshots of a real client.

The business was never the problem.

Every one of those six things is a decision somebody made about the website, usually more than a decade ago, and every one of them can be undone. None of them says anything about the company behind it.

How a rebuild is put together

We start with what you already have.

Every decision gets a reason.

Then it gets built to hold.

01  Audit

First we measure what the current site is costing you.

An audit takes five working days and covers five things: how long the site takes to load on a real 4G connection, how it behaves on a phone, where it sits in search for the terms your buyers actually type, whether enquiries are reaching a person, and how much of your range a search engine can see at all.

You receive the findings written down, with a number against each one, whether or not you go on to hire us. It is a condition report on an asset nobody has tested, and it belongs to you.

02  Rebuild

Then we rebuild it on foundations that will hold.

A rebuild runs four to six weeks from the day you approve the findings. The result loads fast on a mid range phone on 4G outside a metro, because that is where most of your buyers are when they first see it.

Every product gets a page a search engine can read, the enquiry route reaches somebody who will answer it, and the whole thing is written so a buyer in Coimbatore or Ludhiana understands what you make without having to call and ask.

03  Maintain

After that, somebody has to keep it from decaying.

Websites do not stay still. Browsers change, phones change, search engines rewrite how they rank, and a site that was current in 2026 will look like a 2011 site by 2032 if nobody touches it. That is exactly how the site you have now got here.

The maintain tier covers patching, updates and a monthly report with the same five measurements from the audit, so you can see the trend rather than waiting to be surprised by it.

01  Audit

We map what the current site is costing you.

Load time, mobile behaviour, search position, where enquiries are leaking. You get the findings whether or not you hire us.

02  Rebuild

A new site built on current foundations.

Fast on a mid range phone on 4G outside a metro, structured so search engines can read it, written so a buyer in Coimbatore or Ludhiana understands what you make.

03  Maintain

Sites decay. We keep yours current.

Patched and measured, so it does not become a 2026 site that looks like a 2011 site by 2032.

A teardown

This is a real Indian construction company website, captured and then anonymised. The company name, the logo and the marketplace badge have all been blurred out. Every engagement we take on starts with an audit exactly like this one.

Infrastructure · Anonymised

Request a quote
NH-series widening · 6 lane

Highways · Bridges · Water

Every project on its own page, in the order a buyer asks for them.

Scope, value and completion date on each one, readable on a phone.

View all projects
01  ProjectsFilter by state, sector and year. Each one its own page.
02  TendersPrequalification documents in one place, current version only.
03  EnquiryReaches a monitored inbox, copied to the project lead.

This is what an audit finds, and what a rebuild fixes.

A teardown

This is a real Indian construction company website, captured and then anonymised. The company name, the logo and the marketplace badge have all been blurred out. Every engagement we take on starts with an audit exactly like this one.

01
The menu has too many items and wraps onto a second lineNine top level links crammed into one row, and the last one drops underneath the menu it belongs to. A visitor cannot tell whether that stray link is part of the navigation or part of the page.
02
A recruitment fraud warning is the loudest thing on the pageThe largest red element on this website is a notice about fake job offers. It is the first thing a buyer's eye lands on, ahead of the company name and ahead of any of the work.
03
Three photographs, all cropped differently, jammed togetherThey were cut to fill the row rather than composed, so the horizons do not line up and the third one is sliced in half by the edge of the page. Good photography handled badly still reads as careless.
04
Four labels, in four typefaces, in four different coloursAchievements, Strengths, Vision and Projects each got their own styling. Nothing here tells a buyer which of the four is worth clicking, so most of them click none.
05
The body text is set at eleven pixels, which is too small to readMost visitors arrive on a phone and have to pinch and zoom to get through the first sentence about the company. A large share of them will not bother.
06
The whole site sits on a marketplace templateThe hosting platform's own trust badge is placed above the company's project list. A buyer sees the marketplace brand before they see anything the company has actually built.

This is what an audit finds, and what a rebuild fixes.

Where we work

Eight sectors, one shared problem.

The problem is the same in all of them. The business has real standing, built over decades, and almost none of what it knows has ever been published in a form a buyer or a search engine can read. What follows is the specific version of that in each sector.

01

Textiles and apparel

Counts, blends and finishes, published the way a merchandiser searches for them.

02

Healthcare and diagnostics

Test rates, collection centres and reports, all usable on a phone.

03

Manufacturing

Product ranges and capability, published so a sourcing engineer can verify them.

04

Accounting and professional services

Partners, sectors and services, described so a client can actually choose.

05

Logistics and transport

Lanes, fleet and branches, named the way a shipper searches for them.

06

Automobiles and auto ancillaries

Part numbers and fitment data, as text rather than locked inside images.

07

Food and beverage

Licences, specifications and packing, in front of the buyer who checks them first.

08

IT services and outsourcing

Capability and delivery detail, written for a buyer comparing three vendors.

Over half of mobile visitors leave a page that takes longer than three seconds to load.

Google and SOASTA, mobile page speed benchmarks, 2017. Read the source

With Buildgin, without Buildgin

Six things that change.

  1. A phone number rendered as an image

    A phone number that opens the dialer on tap

  2. An enquiry form that fails without anyone noticing

    A form that reaches an inbox someone checks

  3. A catalogue trapped inside a PDF

    A catalogue search engines and buyers can both read

  4. A layout that breaks on a phone screen

    A layout built for the phone your buyers use

  5. No record of who visits or what they were looking for

    Visibility into where enquiries come from

  6. A vendor from a decade ago who no longer answers

    A team that keeps the site current after launch

Questions

Eight things owners ask before they call.

Is this a template?

No. Every site is drawn from its own audit and built for the business it belongs to. We do not resell a layout across clients.

Does our current site go down during the rebuild?

Your existing site stays live until the new one is ready. The switch happens in a single step, scheduled outside your working hours.

How long does it take?

An audit takes five working days. A rebuild runs four to six weeks from the day you approve the findings.

Who writes the content?

We draft it from the audit, your existing material, and one call with whoever knows the products best. You approve every line before it goes live.

Can we take the audit without the rebuild?

Yes. The findings are yours to keep and to act on with any vendor you choose.

Do you invoice with GST?

Yes. Invoices are raised against your registered entity with GST applied, so the spend goes through your books the same way any other vendor does.

Our enquiries come through IndiaMART and WhatsApp. Why does the website matter?

A marketplace listing puts you in a row of competitors sorted by whoever paid more. Your own site is the only place a buyer sees your range, your certifications and your standing without a competitor beside them. Most buyers check both.

What happens after launch?

The maintain tier covers patching, updates, and a monthly report. If you stop there, you receive the files, the accounts, and a handover document.

Engagement

Three ways in.

Tier 01

Audit

Scope
Findings report
Pages
Existing site
Timeline
5 working days
Delivery
PDF plus 45 minute call

Tier 02

Rebuild

Scope
Full site
Pages
Up to 12
Timeline
4 to 6 weeks
Delivery
Live site, handover

Tier 03

Rebuild and maintain

Scope
Full site plus retainer
Pages
Up to 12, growing
Timeline
Ongoing
Delivery
Live site, monthly report

Engagement

Three ways in.

Tier 01

Audit

Scope
Findings report
Pages
Existing site
Timeline
5 working days
Delivery
PDF plus 45 minute call

Tier 02

Rebuild

Scope
Full site
Pages
Up to 12
Timeline
4 to 6 weeks
Delivery
Live site, handover

Tier 03

Rebuild and maintain

Scope
Full site plus retainer
Pages
Up to 12, growing
Timeline
Ongoing
Delivery
Live site, monthly report

Writing and learning

What we have worked out, written down.

All resources

Two things you can check right now

Run the numbers on your own site.

01  Load time on a 4G connection

MB

Time to load11.2s

This assumes 6 Mbps, which is a common real world 4G throughput in India rather than an advertised one.

02  Visitors lost to a slow page

/ month

Leaving before it renders1,060

This applies the 53 percent mobile abandonment figure from the Google and SOASTA benchmark, which measured what happens once a page passes three seconds.

Both of these are estimates drawn from published benchmarks. An audit measures your own site directly, which is a different and far more useful thing.

The measure

Time on this page00:00
A mobile visitor's patience for a slow page00:03
Largest element painted on this page·····
Transferred to render what you are reading·····

Forty years built this business. Give the website four weeks to catch up.

The last two rows are not claims. Your browser measured them while this page was loading, and you can check both figures yourself in about thirty seconds.

Sameer Gaikwad, founder of Buildgin Sameer Gaikwad · Founder

Who builds it

Thirty three years in power systems. The same discipline, applied to websites.

I spent my working life inside electrical power engineering, across two global multinationals. Sixteen years of it moved from factory testing and field commissioning of high voltage protection, through distribution automation, into power systems consulting. Seventeen more followed as regional sales director for South Asia and the Middle East.

Condition monitoring is the habit that carried over. You measure an asset, you find what is failing before it fails, and you fix the cause rather than the symptom. A dated website is the same problem wearing different clothes. It is an asset nobody has measured in a decade.

Buildgin is where that turned into web design and development. Every engagement starts with an audit for the same reason every substation visit started with a test set.

  • 1989BE Electrical, University of Mumbai
  • 33 yrsElectrical power systems, across global MNCs

Request an audit

Five working days. Findings either way.

Response within one working day, IST.

Your website is the only part of this business still running on 2011.

Request an audit