Buildgin / Resources / Writing

Notes from inside the audit.

Ten pieces on the questions that come up before and during a rebuild: what a website should cost in India, why you may not be showing on Google, whether a marketplace listing is enough, and how to check your own site on a phone. Nothing gated, no form in the way.

Buying · 16 June 2026 · 9 min read

How much should a website cost in India, and why the quotes vary so wildly

Two vendors quote for the same brief. One says forty thousand rupees, the other says six lakh. Both are quoting honestly. Here is what actually separates them. Read

Channels · 23 June 2026 · 7 min read

Do you still need a website if your enquiries come from IndiaMART?

A fair question, and the honest answer is not simply yes. It depends on what kind of buyer you want, and on who owns the relationship afterwards. Read

Search · 30 June 2026 · 8 min read

Why your website does not show up on Google, and how to check which reason it is

There are four separate reasons a site fails to appear, they have completely different fixes, and you can work out which one applies to you in about ten minutes. Read

Mobile · 7 July 2026 · 6 min read

How to check whether your website actually works on a phone

Not whether it loads on a phone. Whether somebody can use it on one, on mobile data, standing on a factory floor. Six checks, ten minutes, no tools. Read

Practical · 14 July 2026 · 7 min read

How to move your website to a new vendor without losing anything

The previous vendor has stopped answering. Before you commission anybody new, there are six things you need to get hold of, and one of them is urgent. Read

Search · 9 June 2026 · 6 min read

Why a competitor founded in 2021 outranks a company founded in 1978

Search engines rank what they can read. Four decades of standing count for nothing if the site hands a crawler three pages and a download link. Read

Performance · 2 June 2026 · 5 min read

Eleven seconds on 4G, and what it costs

Page weight is the one number that decides whether a buyer on a mid range phone outside a metro ever sees your home page at all. Read

Catalogue · 26 May 2026 · 6 min read

The catalogue that exists only as a PDF from 2016

A 42 MB download is not a catalogue. It is a filing cabinet that buyers and search engines are both locked out of. Read

Enquiries · 19 May 2026 · 4 min read

How to find out whether your enquiry form still works

Most dead forms fail silently. The visitor sees a thank you screen and the message goes nowhere at all. Read

Method · 12 May 2026 · 7 min read

A website is an asset, and nobody has tested yours

Every transformer in your plant has a maintenance history. The website that fronts the whole business has none. Read

Five working days. Findings either way.

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