What actually happens during the five days

An audit is five working days. Here is what happens in them, so there is nothing to guess about.

Before it starts

We need your site address and about twenty minutes on a call. Ideally also read access to your analytics and Search Console, though the audit runs without them. If you do not have either, that is itself a finding.

You do not need to prepare anything. We are measuring what exists.

Day one and two, measurement

Page weight and load time on a throttled connection matching real Indian 4G. Behaviour on a mid range phone rather than a simulator. How many of your pages a search engine has actually indexed, against how many products you sell. Core Web Vitals across the main templates.

Then the enquiry route, end to end. We submit your form and see whether it arrives. We check the phone number is tappable and rings the right place.

Day three, search and content

What your buyers type, built from your own enquiry history and from Search Console where it exists. Where you currently sit for those terms. Which of them nobody in your industry has answered, which is usually where the opportunity is.

Then what is readable. How much of your range exists as text against how much is locked inside PDFs and images. Increasingly this decides whether AI assistants can quote you at all.

Day four, competitors and structure

Three competitors, measured the same way, so the numbers are comparable rather than anecdotal. Structure, navigation and whether a buyer can reach a product in two clicks.

Day five, the report

One page per finding, each with a measured number, a severity and a stated cost of leaving it. Priority order, because the findings are not equally expensive to fix. A recording of the walkthrough call so you can share it internally. And the raw measurements, so anybody can verify them.

What happens afterwards

A forty five minute call to walk through it. Then nothing, unless you want something.

The report is yours. Take it to any other vendor, hand it to an in house team, or act on the first three findings yourself. That is the arrangement rather than a favour, and it is on the terms page in writing.

Written by Sameer Gaikwad, founder of Buildgin. Thirty three years in electrical power systems across global MNCs, now applying the same condition monitoring habit to websites.