Buildgin / Resources

Everything we publish, free and ungated.

Four libraries. Most of this is what we would otherwise say on a call, written down so you can act on it without having one. Nothing here asks for an email address first.

01 Writing 5 articles

Notes from inside the audit

Five pieces on the things that come up in almost every audit: why a newer competitor outranks you, what page weight costs on 4G, catalogues trapped in PDFs, enquiry forms that fail silently, and why a website is an asset nobody has tested.

Open writing

01Why a competitor founded in 2021 outranks a company founded in 1978 02Eleven seconds on 4G, and what it costs 03A website is an asset, and nobody has tested yours

02 Guides 6 formats

Run most of this yourself

Six formats you can use without ever speaking to us: a five step self audit, a fourteen point checklist for briefing any vendor, a glossary of everything on a website quotation, a product page template, a walkthrough of your own network panel, and a jargon decoder.

Open guides

01Run your own audit in one afternoon 02Before you brief any vendor 03The words on the quotation, explained

03 Benchmarks 7 figures

The numbers behind every target

Seven figures every audit is measured against, what each one actually measures, and which two of them are our own working assumptions rather than published research. We label the assumptions.

Open benchmarks

01Three seconds, and half your mobile visitors are gone 02Largest contentful paint under 2.5 seconds 03A realistic 4G throughput, not an advertised one

04 Comparisons 6 decisions

Decisions you have to make first

Six choices that come up before anybody writes code. Marketplace against your own site, platform against static, agency against freelancer, rebuild against repair. Each one states where we are the wrong answer.

Open comparisons

01Rebuild vs repair, and why repair wins more often 02Agency vs freelancer vs in house 03One big rebuild vs fixing the worst three things

Elsewhere on the site

Two things that are not reading material.

Teardowns Six worked audits, sector by sector Textiles, diagnostics, logistics, auto ancillaries, food and beverage, professional services. Each one runs to roughly nine hundred words with severities, costs and a starting order. Constructed examples rather than client work. Open the teardowns Tools Two calculators you can run right now Turn your page weight into a load time on a real 4G connection, and turn your monthly visitor count into the number of people leaving before the page renders. Both state their assumptions. Open the tools

Or have us run all of it against your own site.

Request an audit