Twelve things we find on almost every dated Indian site

Different industries, different cities, same twelve problems. Ordered by what they cost rather than by how obvious they are.

The expensive ones

• An enquiry form that stopped delivering. Silent, invisible, and often running for years. Test yours today.
• The phone number as an image. Cannot be tapped on a phone, cannot be copied, cannot be read by a search engine. Buyers give up.
• The whole catalogue inside a PDF. Invisible to search and to AI assistants. This is usually the single largest missed opportunity.
• A nine megabyte home page. Eleven seconds on 4G, and the published benchmark says half your mobile visitors leave after three.

The quietly costly ones

• No city named anywhere in text. Indian B2B search is geographic. If Coimbatore never appears as a word, you miss every search containing it.
• Certifications as logos with no numbers. Anybody can paste a logo. A number a buyer can verify is worth far more.
• One page listing forty products. It can rank for one thing, badly. Forty pages can rank for forty specific searches.
• A six slide carousel. Published research puts views of slide two in low single digits. You are paying load time for content nobody sees.

The ones that signal neglect

• A copyright year several years out of date. The fastest signal that nobody is home.
• Best viewed in 1024x768. Still present on a surprising number of sites.
• A news section whose last item is from 2017. Worse than having no news section.
• Team pages with roles nobody holds any more. A buyer who asks for somebody who left three years ago learns something about you.

Where to start

Take the first four. Fixing those is usually about a week of work and it recovers most of the loss. Then measure, and decide about a rebuild with evidence rather than with a feeling.

That order matters. Rebuilding before fixing a dead form means you have paid for a beautiful site with the same broken plumbing behind it.

Written by Sameer Gaikwad, founder of Buildgin. Thirty three years in electrical power systems across global MNCs, now applying the same condition monitoring habit to websites.