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Logistics and transport
Websites for transport, logistics and freight companies
A shipper searches for a route. Most transport websites say pan India presence and never name a single city pair.
What your buyers are typing
These are the shapes of search that produce a qualified enquiry in across India. A site that doesn’t contain these words, in this order, can’t appear for them.
- Buyer searchesDelhi to Guwahati full truck load transporter
- Buyer searches32 feet container truck service Mumbai
- Buyer searchespart load transport Ahmedabad to Bangalore
- Buyer searchesODC transport permit heavy haulage India
What we usually find
- Not one origin and destination pair named anywhere on the site
- Fleet described as modern vehicles, with no tonnage or body type
- Tracking advertised on the home page with no link behind it
- Branch addresses left over from a reorganisation two moves ago
What a rebuild changes
- A page per major lane, named by origin and destination
- A fleet table with tonnage, body type and count
- Tracking that works, or the claim removed
- Every branch verified before it is republished
What buyers verify before they call
Buyers in this sector are usually comparing three suppliers at once. These are the things they check, roughly in the order they check them.
- LanesWhether you actually run their origin and destination, named individually.
- FleetTonnage, body type and count, so a shipper can qualify themselves.
- CoverageBranches and reach, as text rather than a map graphic.
- TrackingWhether it exists and whether it works, rather than being advertised.
- ComplianceInsurance, permits and the documentation you handle.
The numbers worth publishing
Specifics are what a buyer can act on and what an assistant can quote. Adjectives are what every competitor already has.
- A page per major lane, named by origin and destination
- Fleet table with tonnage, body type and count
- Transit time per lane, honestly stated
- Branch addresses as text, one page each
- What you do not carry, which saves everybody time
Questions we get from this sector
Pan India presence covers it, surely?
A shipper searching Delhi to Guwahati transit time will never find a page that says pan India presence. The phrase contains none of the words they used. A page per major lane does, and almost nobody in the trade has built them.
Our business is repeat contracts. Why publish lanes?
For the shipper whose current transporter just failed them on your exact route. That enquiry is urgent, it happens by search, and it goes to whoever named the lane.
Should we publish transit times when they vary?
Publish a realistic range and say what affects it. A stated range with honest caveats beats silence, and it beats an optimistic figure you cannot hold.
Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the logistics and transport teardown.