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Food and beverage
Websites for food processors and exporters
A serious buyer checks compliance before they look at a single product. Most processor websites lead with photographs of produce.
What your buyers are typing
These are the shapes of search that produce a qualified enquiry in across India. A site that doesn’t contain these words, in this order, can’t appear for them.
- Buyer searchesFSSAI licensed spice exporter India
- Buyer searchesHACCP certified food processing unit
- Buyer searchesbasmati rice exporter specification sheet
- Buyer searchesturmeric powder supplier moisture content
What we usually find
- FSSAI, HACCP and export approvals not published anywhere
- No specification sheets, so every enquiry becomes a long email thread
- Packing options shown only as photographs, not comparable rows
- Stock photography that also appears on four competitor sites
What a rebuild changes
- Licence numbers near the top of every relevant page
- A real specification table for every product
- Packing sizes and case counts as comparable rows
- Photographs of your own line and your own product
What buyers verify before they call
Buyers in this sector are usually comparing three suppliers at once. These are the things they check, roughly in the order they check them.
- LicencesFSSAI number, and export approvals for the destination market.
- CertificationsHACCP, ISO 22000, BRC or organic, with numbers and scope.
- SpecificationGrade, moisture, packing and shelf life for each product.
- CapacityMonthly output and whether you can hold it seasonally.
- TraceabilityHow far back you can trace a batch, which large buyers ask directly.
The numbers worth publishing
Specifics are what a buyer can act on and what an assistant can quote. Adjectives are what every competitor already has.
- FSSAI licence number and validity, published
- A specification table per product, as text
- Packing options with weights and case configuration
- Shelf life and storage conditions
- Monthly capacity, and how it varies by season
Questions we get from this sector
Buyers audit us in person anyway. Why publish?
The audit happens after the shortlist. Getting onto the shortlist is a search and a website check, and buyers filter out suppliers whose licences and certifications they cannot verify quickly.
Should licence numbers really be public?
Yes. They are already a matter of public record, and publishing them with validity dates is one of the cheapest credibility gains available in this trade.
Our packing varies by customer. What do we publish?
Publish the standard options with weights and case configuration, then say custom packing is available on request. Buyers extrapolate from a concrete example far more easily than from a vague offer.
Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the food and beverage teardown.