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IT services and outsourcing
Websites for IT services and outsourcing companies
Your buyer is comparing three vendors and can already read code. A website full of buzzwords and stock imagery loses to one carrying detail.
What your buyers are typing
These are the shapes of search that produce a qualified enquiry in across India. A site that doesn’t contain these words, in this order, can’t appear for them.
- Buyer searchesoffshore development team India hourly rate
- Buyer searchesISO 27001 certified software company India
- Buyer searchesdedicated developer hiring model comparison
- Buyer searchesSAP implementation partner India
What we usually find
- Capability described in adjectives rather than in delivery detail
- No engagement model, rates or team structure published anywhere
- Certifications like ISO 27001 mentioned without numbers
- Stock photography of people at laptops, on four competitor sites
What a rebuild changes
- Delivery detail: stack, team structure, engagement models
- Rate bands or at least the model, so buyers can self qualify
- Certification numbers and scope, verifiable
- Your own team, your own office, photographed properly
What buyers verify before they call
Buyers in this sector are usually comparing three suppliers at once. These are the things they check, roughly in the order they check them.
- CapabilityWhat you actually build, in the technologies you actually use.
- Domain experienceWhether you have worked in their industry before.
- Delivery modelTeam structure, location, overlap hours and how work is managed.
- ReferencesNamed people who will take a call.
- ContinuityTeam size, retention and what happens if a key person leaves.
The numbers worth publishing
Specifics are what a buyer can act on and what an assistant can quote. Adjectives are what every competitor already has.
- A page per service line, described as the client problem
- Technologies and platforms, named specifically
- Industries served, with the depth in each
- Team size and delivery locations
- Engagement models, and typical duration
Questions we get from this sector
Everybody in this industry says the same things. How do we differ?
By being specific where competitors are general. Named technologies, named industries, real engagement durations, real team structure. Most sites in this trade could be swapped with each other and nobody would notice.
Our clients are overseas. Does an India focused site work?
Yes, with additions. State delivery locations, overlap hours with their timezone, and how communication is handled. Those are the practical worries an overseas buyer has, and answering them early removes the main objection.
We cannot name clients. Does that hurt us?
Only if you publish nothing instead. Describe the problem, the constraint, the approach and the outcome as a number. That persuades more than a logo wall, and it breaches nothing.
Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the it services and outsourcing teardown.