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Healthcare and diagnostics
Websites for diagnostic labs and pathology chains
Patients arrive on a phone wanting a test, a rate and the nearest centre. Most lab websites answer none of the three.
What your buyers are typing
These are the shapes of search that produce a qualified enquiry in across India. A site that doesn’t contain these words, in this order, can’t appear for them.
- Buyer searchesthyroid profile test price near me
- Buyer searchesNABL accredited lab collection centre
- Buyer searcheshome sample collection booking
- Buyer searchesfull body checkup package cost
What we usually find
- Test rates published as a scan of a printed sheet
- Collection centre addresses inside a graphic, invisible to local search
- Report portal on an unbranded domain with a certificate warning
- Accreditation logos with no registration numbers beside them
What a rebuild changes
- Every test as a page with rate, preparation and turnaround as text
- Addresses as selectable text that open in a maps app
- Reports on your own domain, with a valid certificate
- Registration numbers and validity beside every logo
What buyers verify before they call
Buyers in this sector are usually comparing three suppliers at once. These are the things they check, roughly in the order they check them.
- AccreditationNABL scope and certificate number, and which tests it actually covers.
- Test availabilityWhether you do the specific test they searched for.
- RatesPublished, or at least a range. Patients search with price attached.
- TurnaroundSame day, next day, or sent to a reference lab.
- LocationThe nearest collection centre, with an address that opens in a maps app.
The numbers worth publishing
Specifics are what a buyer can act on and what an assistant can quote. Adjectives are what every competitor already has.
- Every test as its own page, with rate, preparation and turnaround as text
- NABL scope, by discipline
- Home collection radius and charge
- Report delivery method and typical time
- Branch addresses as selectable text, one page each
Questions we get from this sector
Patients just walk in. Does search matter?
Most of them checked first. Almost every patient searches the test name, the price and the nearest centre before travelling. If those three answers are inside a scanned rate card, they went to whoever published them.
Should we publish our rates?
A rate or a range, yes. Patients search with price attached, and in most cities nobody in the trade has answered that query. It also reduces the calls asking what a test costs.
We send some tests to a reference lab. Should we say so?
Yes, plainly. Patients and referring doctors both prefer knowing the turnaround will be longer than pretending otherwise and explaining later.
Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the healthcare and diagnostics teardown.