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Buildgin / Sectors / Healthcare and diagnostics

Healthcare and diagnostics

Websites for diagnostic labs and pathology chains

Patients arrive on a phone wanting a test, a rate and the nearest centre. Most lab websites answer none of the three.

What your buyers are typing

These are the shapes of search that produce a qualified enquiry in across India. A site that does not contain these words, in this order, cannot appear for them.

  • Buyer searchesthyroid profile test price near me
  • Buyer searchesNABL accredited lab collection centre
  • Buyer searcheshome sample collection booking
  • Buyer searchesfull body checkup package cost

What we usually find

  • Test rates published as a scan of a printed sheet
  • Collection centre addresses inside a graphic, invisible to local search
  • Report portal on an unbranded domain with a certificate warning
  • Accreditation logos with no registration numbers beside them

What a rebuild changes

  • Every test as a page with rate, preparation and turnaround as text
  • Addresses as selectable text that open in a maps app
  • Reports on your own domain, with a valid certificate
  • Registration numbers and validity beside every logo

Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the healthcare and diagnostics teardown.

Five working days. Findings either way.

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