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Buildgin / Sectors / Auto ancillaries

Auto ancillaries

Websites for auto component and ancillary suppliers

Buyers search by part number. On most ancillary websites, every part number is locked inside an image.

What your buyers are typing

These are the shapes of search that produce a qualified enquiry in Pune, Gurgaon, Chennai and Rajkot. A site that does not contain these words, in this order, cannot appear for them.

  • Buyer searchesOEM part number cross reference supplier
  • Buyer searchesbrake pad manufacturer Rajkot export
  • Buyer searchesIATF certified auto component supplier Pune
  • Buyer searchesclutch plate supplier fitment list

What we usually find

  • Part numbers only inside images, so no search can reach them
  • No application or fitment data, which is the second question every buyer asks
  • Export and domestic enquiries landing in one undifferentiated inbox
  • A site whose copyright line and client list both stop in 2013

What a rebuild changes

  • Every part number as text, on its own page
  • Fitment and application listed against each part
  • Export and domestic routed separately to named owners
  • Dates that are correct, and a reason to keep them that way

Every one of those is drawn from the constructed teardown for this sector, which walks through six findings with severities, costs and a starting order. Read the auto ancillaries teardown.

Five working days. Findings either way.

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